Reasonable Roofing — Header · "The Standard" theme
Serving Michigan Since 1984
A+ BBB Rated
4.8 Google Rating
Reasonable Roofing crew installing architectural asphalt shingles on a Michigan home
4.8★★★★★255 Google reviews
Owens Corning · CertainTeed Certified

Asphalt shingle roofing for Michigan homes.

Roofing · Siding · Gutters · Windows · Doors · Storm Restoration

The most popular roofing material in Michigan, installed right — architectural and designer shingles from Owens Corning and CertainTeed, built into a complete weatherproof system by a dual-elite crew.

★★★★★ 4.8 · 255 Reviews
Dual Manufacturer-Elite
Best Value in Roofing
Free, no-obligation estimate

Get your free asphalt roof estimate

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Service Type Form Fill
No spam, ever. Your details are used only to prepare your estimate.
Since 1984
Owens Corning Platinum
CertainTeed ShingleMaster
Workmanship Warranty
4.8★ 255 Reviews
Asphalt Roofing Specialists

The smart-value roof, done right.

Asphalt shingles are the most popular roofing material in Michigan for good reason — they balance durability, curb appeal, and price better than anything else on the market, and they work on almost any roof line.

But a shingle is only as good as the system under it. As an Owens Corning Platinum Preferred Contractor and CertainTeed ShingleMaster, we install the full assembly — ice-and-water shield, synthetic underlayment, proper flashing, spec nailing, and balanced ventilation — so your roof reaches its full rated life.

From a straightforward architectural-shingle replacement to a designer profile that mimics slate, we'll match the right line to your home and budget — and coordinate gutters and siding if you're doing the whole exterior.

How We Build It

Anatomy of an asphalt roof.

Six layers, not one. The shingles you see are the last to go on — here's the system underneath that decides whether the roof lasts 12 years or 40.

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Asphalt roof assembly · eave-to-ridge
Build Spec · Six non-negotiables
01

Roof deck

We strip to the bare deck and replace any soft or rotted sheathing — the asphalt system is only as sound as what it's nailed to.

02

Ice & water shield

Self-adhering membrane at the eaves and valleys stops ice-dam backup — essential under asphalt in a Michigan winter.

03

Synthetic underlayment

A full layer of synthetic felt as a secondary water barrier — it won't wrinkle or tear like the old #15 felt.

04

Drip edge & flashing

Metal drip edge and proper step flashing route water off the roof and away from walls and chimneys.

05

Architectural shingles

Owens Corning or CertainTeed dimensional shingles, nailed to spec in the manufacturer's zone — six nails per shingle on Michigan wind exposures.

06

Ridge vent

Continuous ridge-vent exhaust with soffit intake — balanced ventilation that keeps the shingle warranty valid and the attic dry.

Shingle Options

Asphalt shingles we install.

From budget 3-tab to designer profiles, plus the elite Owens Corning and CertainTeed lines we're certified to install.

Architectural Shingles

Most Popular

Dimensional, multi-layer shingles with depth and strong wind ratings. The default choice for the vast majority of Michigan homes.

3-Tab Shingles

Budget

The classic flat, economical shingle. Lighter wind rating and shorter lifespan, but the lowest upfront cost where budget rules.

Designer / Luxury

Premium Asphalt

Thick, heavyweight shingles that mimic slate and cedar shake — high-end curb appeal on an asphalt budget.

Owens Corning Duration

OC Platinum

SureNail® technology for a stronger nail zone and 130-MPH wind ratings — installed by an Owens Corning Platinum Preferred crew.

CertainTeed Landmark

ShingleMaster

Dual-layer architectural shingles with a wide color range — installed by a CertainTeed ShingleMaster company.

Impact-Resistant (Class 4)

Hail-Rated

UL 2218 Class 4 shingles that resist hail and may earn an insurance discount in storm-prone areas.

Our Services

Complete asphalt roofing services.

Installation, repair, upgrades, and ventilation — everything an asphalt roof needs across its life.

01

Asphalt Roof Installation

Full tear-off and new architectural shingle systems installed to manufacturer spec — the complete assembly, not just a layer of shingles.
02

Asphalt Roof Repair

Wind-lifted, cracked, and missing shingles replaced and color-matched — see roof repair for leaks and storm damage.
03

Shingle Upgrades

Move up from worn 3-tab to dimensional architectural shingles — better looks, stronger wind ratings, and a longer warranty.
04

Ventilation Systems

Ridge vent and balanced intake installed with the new roof — the step that protects your shingle warranty and prevents ice dams.
05

Color & Style Matching

Dozens of colors across the Owens Corning and CertainTeed lines — we'll match your home's trim, brick, and neighborhood.
06

Free Roof Estimates

Clear, upfront, itemized pricing for your asphalt roof — no vague lump sums and no pressure.
Free Estimate

Asphalt done right, by a dual-elite crew.

A free estimate, itemized pricing, and honest guidance on shingle lines and colors — with no high-pressure pitch.

Get My Free Estimate →
Our Process

How an asphalt roof job works.

Five steps from your first call to a finished roof and a clean yard — most wrap in one to three days.

01

Free Estimate & Quote

We inspect the roof and write a detailed, itemized estimate with your shingle and color options.

02

Material Selection

Pick your line and color — Owens Corning Duration, CertainTeed Landmark, or a designer profile, with samples in hand.

03

Tear-Off & Deck Check

Old shingles stripped to the deck, sheathing inspected and repaired, ice-and-water shield and underlayment down.

04

Installation

Starter strip, shingles, flashing, and ridge vent installed to manufacturer spec by our own crews.

05

Cleanup & Walkthrough

Full magnetic nail sweep, all debris hauled, and a final walkthrough before we leave.

By The Numbers

42 years. One standard.

The kind of track record that only comes from doing it right, in the same communities, for a very long time.

0Years in MichiganFamily-owned since 1984
0Roofs InstalledAcross Michigan since 1984
0★Google Rating255 homeowner reviews
0Elite CertificationsOwens Corning & CertainTeed
Since 1984

“Asphalt gets called the ‘basic’ roof. There's nothing basic about installing it so it actually lasts the thirty years it's rated for.”

Family-run since 1984 and dual-elite certified by Owens Corning and CertainTeed. We install asphalt as a complete system — because that's the difference between a roof you forget about and one you replace early.

The Reasonable Difference

Why homeowners choose us.

Dual-elite credentials, a full-system install, and 42 years of asphalt roofs in Michigan winters.

Dual Manufacturer-Elite

Owens Corning Platinum Preferred and CertainTeed ShingleMaster — the dual credential that lets us offer warranties most asphalt roofers simply can't.

Full System, Spec-Nailed

Tear-off to the deck, ice-and-water shield, synthetic underlayment, and six-nail spec installation — built for Michigan wind, not for the quickest invoice.

The Best Value in Roofing

Architectural asphalt gives you the strongest mix of looks, durability, and price of any roofing material — and we install it to last its full life.

Proper Ventilation

Ridge-vent exhaust and soffit intake on every roof — the detail that keeps your attic dry and your shingle warranty valid.

42 Years in Michigan

Family-run since 1984, with 3,000+ roofs installed. We know which shingles hold up to our freeze-thaw cycles and which fade and curl early.

Strong Warranties

Manufacturer system warranties plus our own workmanship guarantee — registered in your name and built to actually pay out if you ever need it.

Asphalt Roofing FAQ

Asphalt roofing FAQs.

Architectural asphalt typically runs $6–9 per square foot installed — roughly $9,000–18,000 for an average Michigan home, depending on size, pitch, and shingle line. We provide free, itemized written estimates with exact pricing.
3-tab shingles last about 15–20 years; architectural shingles 30–50 years; designer shingles can go longer. The bigger factors are ventilation, install quality, and Michigan's freeze-thaw cycles — a properly installed roof reaches its full rated life.
Architectural (dimensional) shingles are worth the modest upcharge for almost every home — better looks, higher wind ratings, and longer warranties. 3-tab makes sense mainly where the lowest upfront cost is the deciding factor.
Both are excellent, and we're elite-certified for each. Owens Corning Duration with SureNail® offers a standout nail zone and wind rating; CertainTeed Landmark offers a wide color range. We'll match the line to your home and budget.
We strongly recommend a full tear-off rather than a layover. A second layer traps heat, hides deck rot, and shortens the new roof's life — and it voids many manufacturer warranties. We tear off to the deck and start clean.
Yes — flexible financing including 0% on qualifying projects, so a new asphalt roof fits your budget. We'll lay out the options at your estimate.

Time for a new asphalt roof?

A free estimate, a detailed written estimate, and honest guidance on shingle lines and warranties — with no high-pressure pitch.

Port Huron (810) 984-3420  ·  Troy (248) 800-3269