# Service &\#8211; Energy Star Certified Roofing

```
<!-- ============================================================
REASONABLE ROOFING & CONTRACTING — SEASONAL SPECIALS (SLIM-HERO build)
Rebrand "THE STANDARD" (Direction A) · built to REASONABLE_PAGE_SYSTEM.
Tier-2 secondary page: SLIM hero (bg photo + navy overlay) + inline trust line,
NO full stats band — keeps the page lighter than Home/Service pages so the
hierarchy reads. Drop into the Divi Code module. Scoped .rr / .rr-specials.

PRESERVED PER BLAKE: instant-quote -> Roofle [data-rr-quote]; free-estimate -> /free-estimate/.
HERO PHOTO: .rr-hero-slim background is a navy fallback for preview — in WordPress,
  set background-image to a real hero photo URL (same imagery as the homepage drone shots).
SERVICE CARD PHOTOS: placeholders — point at the homepage roofing/siding media URLs.
ACCURACY (Page System §2 + Brand Guide §0): 42 years / since 1984 · dual-elite /
  top 3% (not the inflated tier) · 4.8 / 255+ · 3,000+ / 100+ / 16 counties ·
  "Michigan" only (no regional prefix) · no always-on claim · real offers only.
============================================================ -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Archivo:wght@500;600;700;800&family=Public+Sans:ital,wght@0,400;0,500;0,600;0,700;1,400&family=Newsreader:ital,wght@1,400;1,500&family=Space+Mono:wght@400;700&display=swap" rel="stylesheet">
<style>
/* ===== DIRECTION A — DESIGN TOKENS (scoped) ===== */
.rr{
  --navy:#1F4068; --royal:#355EA4; --sky:#6A9FDB;
  --white:#FFFFFF; --offwhite:#FAF7F1; --slate:#2C3742; --slate-grey:#5A6672; --cool-grey:#9AA6B2;
  --orange:#FF8C42; --orange-deep:#E87A35;
  --line:#e4ddd0; --line-cool:#e7eaee; --navy-deep:#15314F;
  --r-sm:6px; --r-md:10px; --r-lg:16px; --r-pill:999px;
  --shadow-sm:0 2px 10px rgba(20,46,71,.08);
  --shadow-md:0 10px 30px rgba(20,46,71,.12);
  --shadow-lg:0 24px 60px rgba(20,46,71,.18);
  --maxw:1200px;
  font-family:'Public Sans',system-ui,-apple-system,sans-serif;
  color:var(--slate); line-height:1.6; -webkit-font-smoothing:antialiased;
}
.rr *{box-sizing:border-box;margin:0;padding:0}
.rr img{max-width:100%;display:block}
.rr .rr-wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.rr h1,.rr h2,.rr h3,.rr h4{font-family:'Archivo',sans-serif;font-weight:800;color:var(--navy);line-height:1.06;letter-spacing:-.01em}
.rr section{position:relative}

.rr-eyebrow{font-family:'Public Sans';font-weight:600;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--royal);display:inline-block;margin-bottom:16px}
.rr-eyebrow.on-dark{color:var(--sky)}
.rr-section{padding:86px 0}
.rr-section.is-navy{background:var(--navy);color:#dbe4ee}
.rr-section.is-navy h2,.rr-section.is-navy h3{color:#fff}
.rr-shead{max-width:680px;margin:0 auto 52px;text-align:center}
.rr-shead h2{font-size:clamp(28px,3.6vw,44px)}
.rr-shead p{margin-top:16px;color:var(--slate-grey);font-size:17px}
.rr-section.is-navy .rr-shead p{color:#aab8c7}

.rr-btn{display:inline-flex;align-items:center;gap:10px;font-family:'Public Sans';font-weight:700;font-size:16px;text-decoration:none;border-radius:var(--r-sm);padding:16px 30px;border:2px solid transparent;cursor:pointer;transition:.18s ease;text-align:center;line-height:1.1}
.rr-btn-primary{background:var(--orange);color:#fff}
.rr-btn-primary:hover{background:var(--orange-deep);transform:translateY(-1px)}
.rr-btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.5)}
.rr-btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
.rr-stars{color:var(--sky);letter-spacing:2px;font-size:15px}

/* ===== HERO ===== */
.rr-hero{background:linear-gradient(100deg,rgba(14,25,36,.78) 0%,rgba(20,46,71,.60) 45%,rgba(20,46,71,.24) 100%),url('IMG') center/cover no-repeat;color:#fff;padding:64px 0 72px;overflow:hidden}
.rr-hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:start}@media(min-width:981px){.rr-hero-grid>.rr-hero-form{margin-top:36px}}
.rr-hero-eyebrow{font-family:'Space Mono';font-weight:700;font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--sky);margin-bottom:18px}
.rr-hero h1{color:#fff;font-size:clamp(34px,4.6vw,58px);line-height:1.02}
.rr-hero .rr-tagline{font-family:'Archivo';font-weight:700;font-size:clamp(18px,2vw,24px);color:var(--sky);margin-top:14px;letter-spacing:-.01em}
.rr-hero-services{margin-top:16px;font-family:'Public Sans';font-weight:600;font-size:13px;letter-spacing:.04em;color:#bcd0e4;text-transform:uppercase}
.rr-hero .rr-sub{margin-top:22px;font-size:18px;color:#d6e0ea;max-width:560px}
.rr-hero-ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:30px}
.rr-trustline{display:flex;flex-wrap:wrap;align-items:center;gap:10px 22px;margin-top:34px;padding-top:26px;border-top:1px solid rgba(255,255,255,.18)}
.rr-trustline .item{font-size:13px;font-weight:600;color:#d2dde8;white-space:nowrap}
.rr-trustline .trust-pills{flex-basis:100%;display:flex;flex-wrap:wrap;gap:10px}
.rr-trustline .g-rating{display:flex;align-items:center;gap:8px;font-weight:700;color:#fff}

.rr-hero-form{background:#fff;border-radius:var(--r-lg);padding:30px;box-shadow:var(--shadow-lg);color:var(--slate)}
.rr-hero-form .fh{margin-bottom:18px}
.rr-hero-form .fh h3{font-size:22px}
.rr-hero-form .fh p{font-size:14px;color:var(--slate-grey);margin-top:6px}
.rr-hero-form .privacy{font-size:12px;color:var(--cool-grey);margin-top:14px;text-align:center}
.rr-hero-form .frm_forms input[type=text],.rr-hero-form .frm_forms input[type=email],.rr-hero-form .frm_forms input[type=tel],.rr-hero-form .frm_forms select,.rr-hero-form .frm_forms textarea,.rr-hero-form .mock-field{width:100%;font-family:'Public Sans';font-size:15px;color:var(--slate);background:var(--offwhite);border:1.5px solid var(--line-cool);border-radius:var(--r-sm);padding:13px 14px;margin-bottom:12px;transition:.15s ease}
.rr-hero-form .frm_forms input:focus,.rr-hero-form .mock-field:focus{outline:none;border-color:var(--royal);background:#fff;box-shadow:0 0 0 3px rgba(53,94,164,.12)}
.rr-hero-form .frm_forms .frm_submit button,.rr-hero-form .mock-submit{width:100%;font-family:'Public Sans';font-weight:700;font-size:16px;color:#fff;background:var(--royal);border:none;border-radius:var(--r-sm);padding:15px;cursor:pointer;transition:.18s ease}
.rr-hero-form .frm_forms .frm_submit button:hover,.rr-hero-form .mock-submit:hover{background:var(--navy)}
.rr-hero-form .frm_forms .frm_submit{margin:0}

/* ===== TRUST BADGE BAR ===== */
.rr-badgebar{background:var(--white);border-bottom:1px solid var(--line-cool);padding:22px 0}
.rr-badgebar .row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:18px 38px}
.rr-badge{display:flex;align-items:center;gap:9px;font-size:13px;font-weight:600;color:var(--slate);white-space:nowrap}
.rr-badge .dot{width:7px;height:7px;border-radius:50%;background:var(--sky)}
.rr-badge strong{color:var(--navy)}

/* ===== STATS BAND ===== */
.rr-stats{background:var(--navy);color:#fff;padding:54px 0}
.rr-stats .grid{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;text-align:center}
.rr-stat .num{font-family:'Archivo';font-weight:800;font-size:clamp(30px,4vw,46px);color:var(--sky);line-height:1}
.rr-stat .lbl{font-size:12.5px;font-weight:600;color:#aebccb;margin-top:8px;letter-spacing:.02em}

/* ===== THE REASONABLE STANDARD ===== */
.rr-standard{background:var(--offwhite)}
.rr-steps{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line)}
.rr-step{padding:34px 26px 8px;border-right:1px solid var(--line)}
.rr-step:last-child{border-right:none}
.rr-step .idx{font-family:'Space Mono';font-weight:700;font-size:15px;color:var(--royal)}
.rr-step .tick{width:26px;height:2px;background:var(--sky);margin:14px 0 16px}
.rr-step h3{font-size:20px;text-transform:uppercase;letter-spacing:.01em}
.rr-step p{margin-top:10px;color:var(--slate-grey);font-size:14.5px}

/* ===== SERVICES ===== */
.rr-services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.rr-card{background:#fff;border:1px solid var(--line-cool);border-radius:var(--r-md);overflow:hidden;text-decoration:none;color:inherit;transition:.2s ease;display:flex;flex-direction:column}
.rr-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:var(--sky)}
.rr-card .img{aspect-ratio:16/10;background:linear-gradient(135deg,#1d3a57,var(--navy));position:relative;display:flex;align-items:center;justify-content:center;overflow:hidden}
.rr-card .img img{width:100%;height:100%;object-fit:cover;transition:transform .4s ease}
.rr-card:hover .img img{transform:scale(1.04)}
.rr-card .body{padding:22px}
.rr-card h3{font-size:19px}
.rr-card p{margin-top:8px;color:var(--slate-grey);font-size:14.5px}
.rr-card .more{margin-top:14px;font-weight:700;font-size:14px;color:var(--royal)}
.ph-label{font-family:'Space Mono';font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.66);text-align:center;padding:10px 14px;border:1px dashed rgba(255,255,255,.3);border-radius:6px;max-width:80%}

/* ===== WHY ===== */
.rr-why{background:var(--offwhite)}
.rr-pillars{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.rr-pillar{background:#fff;border:1px solid var(--line);border-radius:var(--r-md);padding:30px}
.rr-pillar .pidx{font-family:'Space Mono';font-weight:700;color:var(--sky);font-size:13px}
.rr-pillar h3{font-size:21px;margin-top:6px}
.rr-pillar .promise{color:var(--slate);margin-top:10px;font-size:15.5px}
.rr-pillar .proof{margin-top:14px;padding-top:14px;border-top:1px solid var(--line);font-size:13.5px;color:var(--slate-grey)}
.rr-pillar .proof b{color:var(--navy)}

/* ===== WORK + MAP ===== */
.rr-work-grid{display:grid;grid-template-columns:2fr 1fr;gap:22px}
.rr-work-main,.rr-work-map{border-radius:var(--r-md);overflow:hidden;min-height:360px;display:flex;align-items:center;justify-content:center;position:relative}
.rr-work-main img{width:100%;height:100%;object-fit:cover}
.rr-work-map{background:linear-gradient(135deg,#274a6c,#27517f)}

/* ===== REVIEWS ===== */
.rr-reviews .topline{text-align:center;margin-bottom:40px}
.rr-reviews .topline .big{font-family:'Archivo';font-weight:800;font-size:40px;color:#fff;display:flex;align-items:center;justify-content:center;gap:12px}
.rr-reviews .topline .sub{color:#aab8c7;font-size:14px;margin-top:6px}
.rr-quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.rr-quote{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:var(--r-md);padding:26px}
.rr-quote .rr-stars{margin-bottom:14px}
.rr-quote blockquote{font-family:'Newsreader';font-style:italic;font-size:18px;line-height:1.5;color:#eaf0f6}
.rr-quote .who{margin-top:16px;font-size:13px;font-weight:600;color:var(--sky)}

/* ===== FINANCING ===== */
.rr-fin{background:var(--offwhite)}
.rr-fin-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.rr-fin .lead{font-family:'Archivo';font-weight:800;font-size:clamp(26px,3vw,38px);color:var(--navy)}
.rr-fin p{margin-top:16px;color:var(--slate-grey);font-size:16px}
.rr-fin .paycard{background:var(--navy);color:#fff;border-radius:var(--r-lg);padding:34px;text-align:center;box-shadow:var(--shadow-md)}
.rr-fin .paycard .est{font-size:13px;color:#aebccb;letter-spacing:.04em;text-transform:uppercase}
.rr-fin .paycard .amt{font-family:'Archivo';font-weight:800;font-size:46px;color:var(--sky);margin:8px 0}
.rr-fin .paycard .note{font-size:13px;color:#aebccb}

/* ===== COMMUNITIES ===== */
.rr-comm-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:40px;align-items:center}
.rr-counties{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}
.rr-county{font-family:'Public Sans';font-weight:600;font-size:13px;color:var(--navy);background:#fff;border:1px solid var(--sky);border-radius:var(--r-pill);padding:8px 16px}
.rr-comm-map{min-height:320px;border-radius:var(--r-md);background:linear-gradient(135deg,#274a6c,#27517f);display:flex;align-items:center;justify-content:center}

/* ===== FINAL CTA ===== */
.rr-final{background:linear-gradient(160deg,var(--navy) 0%,var(--navy-deep) 100%);color:#fff;text-align:center;padding:80px 0}
.rr-final h2{color:#fff;font-size:clamp(28px,3.4vw,42px)}
.rr-final p{color:#c6d3e0;font-size:17px;margin-top:14px;max-width:560px;margin-left:auto;margin-right:auto}
.rr-final .rr-hero-ctas{justify-content:center}
.rr-final .phones{margin-top:22px;font-size:14px;color:#aab8c7}
.rr-final .phones a{color:#fff;text-decoration:none;font-weight:700}

.rr .rr-reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.rr .rr-reveal.is-in{opacity:1;transform:none}

@media(max-width:980px){
  .rr-hero-grid{grid-template-columns:1fr;gap:34px}
  .rr-stats .grid{grid-template-columns:repeat(2,1fr);gap:28px 18px}
  .rr-services-grid,.rr-quotes{grid-template-columns:1fr 1fr}
  .rr-steps{grid-template-columns:1fr 1fr}
  .rr-step{border-bottom:1px solid var(--line)}
  .rr-step:nth-child(odd){border-right:1px solid var(--line)}
  .rr-pillars,.rr-work-grid,.rr-fin-grid,.rr-comm-grid{grid-template-columns:1fr}
}
@media(max-width:620px){
  .rr-section{padding:60px 0}
  .rr-services-grid,.rr-quotes,.rr-stats .grid,.rr-steps{grid-template-columns:1fr}
  .rr-step{border-right:none}
  .rr-btn{width:100%;justify-content:center}
}

/* ================= HEADER ================= */
.rr{--util-h:38px}
.rr section{scroll-margin-top:118px}
.rr-header{position:sticky;top:0;z-index:1000;font-family:'Public Sans',sans-serif}
/* utility bar */
.rr-util{background:var(--navy-deep);color:#aebccb;font-size:12.5px;transition:max-height .3s ease,opacity .25s ease;max-height:60px;overflow:hidden}
.rr-util-row{display:flex;align-items:center;justify-content:space-between;height:var(--util-h)}
.rr-util-left{display:flex;gap:22px}
.rr-util-left span{display:flex;align-items:center;gap:6px;font-weight:600;letter-spacing:.02em}
.rr-util-left .star{color:var(--sky)}
.rr-util-right{display:flex;align-items:center;gap:14px}
.rr-util-right a{color:#cdd9e6;text-decoration:none;font-weight:600}
.rr-util-right a:hover{color:#fff}
.rr-util-right .sep{color:#3c5573}
.rr-util-right .hours{color:#7e93ab}
/* main nav */
.rr-nav{background:#fff;border-bottom:1px solid var(--line-cool);transition:box-shadow .25s ease,padding .25s ease}
.rr-nav-row{display:flex;align-items:center;justify-content:space-between;padding:16px 24px;transition:padding .25s ease}
.rr-logo img{height:46px;width:auto;transition:height .25s ease}
.rr-navlinks{display:flex;align-items:center;gap:26px}
.rr-navlinks a{color:var(--navy);text-decoration:none;font-weight:600;font-size:15px;letter-spacing:-.01em;transition:color .15s ease}
.rr-navlinks a:hover{color:var(--royal)}
.rr-nav-item{position:relative}
.rr-nav-item>a{display:inline-flex;align-items:center;gap:5px}
.rr-mega{position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(8px);background:#fff;border:1px solid var(--line-cool);border-radius:var(--r-md);box-shadow:var(--shadow-lg);padding:14px;display:grid;grid-template-columns:1fr 1fr;gap:4px;width:430px;opacity:0;visibility:hidden;transition:.2s ease}
.rr-nav-item:hover .rr-mega{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.rr-mega::before{content:"";position:absolute;top:-14px;left:0;right:0;height:14px}
.rr-mega a{display:block;padding:11px 13px;border-radius:var(--r-sm);transition:background .15s ease}
.rr-mega a:hover{background:var(--offwhite)}
.rr-mega a .mt{font-weight:700;font-size:14.5px;color:var(--navy);display:block}
.rr-mega a .md{font-size:12px;color:var(--slate-grey);margin-top:2px}
.rr-nav-cta{display:flex;align-items:center;gap:18px}
.rr-nav-phone{color:var(--navy);text-decoration:none;font-weight:800;font-size:16px;white-space:nowrap}
.rr-nav-phone:hover{color:var(--royal)}
.rr-nav-btn{padding:12px 22px;font-size:14.5px}
.rr-burger{display:none;background:none;border:none;cursor:pointer;width:42px;height:42px;flex-direction:column;justify-content:center;gap:5px;padding:9px}
.rr-burger span{display:block;height:2.5px;background:var(--navy);border-radius:2px;transition:.25s ease}
/* stuck state */
.rr-header.is-stuck .rr-util{max-height:0;opacity:0}
.rr-header.is-stuck .rr-nav{box-shadow:0 6px 24px rgba(20,46,71,.12)}
.rr-header.is-stuck .rr-nav-row{padding-top:11px;padding-bottom:11px}
.rr-header.is-stuck .rr-logo img{height:38px}
/* mobile drawer */
.rr-drawer{position:fixed;top:0;right:0;height:100%;width:88%;max-width:360px;background:#fff;z-index:1200;transform:translateX(100%);transition:transform .3s ease;box-shadow:-20px 0 60px rgba(20,46,71,.25);display:flex;flex-direction:column;padding:22px}
.rr-drawer.is-open{transform:translateX(0)}
.rr-drawer .dhead{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line-cool);padding-bottom:18px;margin-bottom:8px}
.rr-drawer .dhead img{height:40px}
.rr-drawer .dclose{background:none;border:none;font-size:26px;color:var(--navy);cursor:pointer;line-height:1}
.rr-drawer nav{display:flex;flex-direction:column;padding:8px 0}
.rr-drawer nav a{padding:14px 4px;color:var(--navy);text-decoration:none;font-weight:600;font-size:17px;border-bottom:1px solid var(--line-cool)}
.rr-drawer .dcta{margin-top:18px;display:flex;flex-direction:column;gap:12px}
.rr-drawer .dphones{margin-top:18px;font-size:14px;color:var(--slate-grey);line-height:2}
.rr-drawer .dphones a{color:var(--navy);font-weight:700;text-decoration:none}
.rr-scrim{position:fixed;inset:0;background:rgba(14,25,36,.5);z-index:1150;opacity:0;visibility:hidden;transition:.3s ease}
.rr-scrim.is-open{opacity:1;visibility:visible}
/* sticky mobile CTA */
.rr-mcta{position:fixed;bottom:0;left:0;right:0;z-index:900;display:none;gap:10px;padding:10px 14px;background:#fff;border-top:1px solid var(--line-cool);box-shadow:0 -8px 24px rgba(20,46,71,.1);transform:translateY(110%);transition:transform .3s ease}
.rr-mcta.is-show{transform:translateY(0)}
.rr-mcta a{flex:1;justify-content:center;padding:14px}

/* ====== ELEVATION: editorial eyebrows ====== */
.rr-shead .rr-eyebrow{display:inline-flex;align-items:center}
.rr-shead .rr-eyebrow::before,.rr-shead .rr-eyebrow::after{content:"";display:inline-block;width:26px;height:1px;background:var(--royal);margin:0 12px}
.rr-section.is-navy .rr-shead .rr-eyebrow::before,.rr-section.is-navy .rr-shead .rr-eyebrow::after{background:var(--sky)}
.rr-fin .rr-eyebrow::before,.rr-comm-grid .rr-eyebrow::before{content:"";display:inline-block;width:26px;height:1px;background:var(--royal);vertical-align:middle;margin-right:12px}
/* hero trust chips + depth */
.rr-hero{position:relative}
.rr-hero::after{content:"";position:absolute;inset:0;background:radial-gradient(120% 90% at 78% 12%,transparent 40%,rgba(14,25,36,.35) 100%);pointer-events:none}
.rr-hero .rr-wrap{position:relative;z-index:1}
.rr-trustline .item{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.18);border-radius:var(--r-pill);padding:6px 14px;backdrop-filter:blur(2px)}
.rr-tagline-rule{width:54px;height:2px;background:var(--sky);margin-top:16px;border-radius:2px}
/* premium trust strip dividers */
.rr-badgebar .row{gap:0}
.rr-badge{padding:4px 26px;border-right:1px solid var(--line-cool)}
.rr-badge:last-child{border-right:none}
@media(max-width:980px){
  .rr-navlinks,.rr-nav-cta{display:none}
  .rr-burger{display:flex}
  .rr-mcta{display:flex}
  .rr-util-left span:nth-child(2),.rr-util-right .hours{display:none}
  .rr-badge{border-right:none;padding:4px 14px}
}
@media(max-width:620px){
  .rr-util-left span:nth-child(3){display:none}
  .rr-util{font-size:11.5px}
}

/* ===== TOP-THIRD REFINEMENT (final) ===== */
.rr{--util-h:34px}
.rr-util{background:var(--navy-deep);font-size:12px}
.rr-util-row{height:34px}
.rr-util-left{color:#8ea2b7}
.rr-util-left span{font-weight:500;letter-spacing:.01em}
.rr-util-left .star{color:var(--sky)}
.rr-util-right{gap:12px}
.rr-util-right a{color:#bccadb;font-weight:600}
.rr-util-right .sep{color:#39516e}
.rr-util-right .hours{color:#6f8095;font-weight:500}
.rr-nav-row{padding:20px 24px}
.rr-logo img{height:44px}
.rr-navlinks{gap:30px}
.rr-navlinks a{font-size:15px;font-weight:600;letter-spacing:-.005em}
.rr-nav-cta{gap:18px;padding-left:26px;margin-left:6px;border-left:1px solid var(--line-cool)}
.rr-nav-btn{padding:13px 24px}
.rr-header.is-stuck .rr-nav-row{padding-top:12px;padding-bottom:12px}
/* calm WHITE proof strip (replaces the second dark banner) */
.rr-stats{background:#fff;color:var(--slate);padding:64px 0;border-bottom:1px solid var(--line-cool)}
.rr-stats .grid{gap:0}
.rr-stat{position:relative;padding:6px 14px}
.rr-stat + .rr-stat::before{content:"";position:absolute;left:0;top:16%;height:68%;width:1px;background:var(--line-cool)}
.rr-stat .num{color:var(--navy)}
.rr-stat .lbl{color:var(--slate-grey);text-transform:uppercase;letter-spacing:.08em;font-size:11.5px}
@media(max-width:980px){.rr-stat + .rr-stat::before{display:none}}

/* ===== FIXES PASS ===== */
.rr-hero{padding-top:98px;padding-bottom:84px}
.rr-reviews .topline .topline-stars{display:block;font-size:30px;letter-spacing:7px;line-height:1;margin-bottom:10px;color:var(--sky)}
.rr-reviews .topline .big{display:block;gap:0;font-size:54px;line-height:1}
.rr-reviews .topline .big .of5{font-size:24px;color:#7d93ab;font-weight:700}
.rr-reviews .topline .sub{margin-top:12px}

/* ===== NAV REFINEMENT (research-led) ===== */
.rr-navlinks{gap:34px}
.rr-navlinks a{font-size:15px}
.caret{font-size:10px;opacity:.65;margin-left:2px}
.rr-mega.rr-mega-sm{grid-template-columns:1fr;width:250px}
.rr-nav-row{padding:22px 28px}
.rr-nav-cta{gap:20px;padding-left:28px}

/* ===== HEADER v3 — big-brand calm/spacious ===== */
.rr-util{background:var(--navy-deep);font-size:12px}
.rr-util-row{height:36px}
.rr-util-left{color:#93a6ba;font-weight:500;letter-spacing:.02em}
.rr-util-left .star{color:var(--sky)}
.rr-util-right{gap:14px}
.rr-util-right a{color:#c4d2df;font-weight:600}
.rr-util-right .sep{color:#39516e}
.rr-util-right .hours{color:#6f8095;font-weight:500}
.rr-nav{border-bottom:1px solid #eef1f4}
.rr-nav-row{padding:22px 30px}
.rr-logo img{height:44px}
.rr-navlinks{gap:34px}
.rr-navlinks a{font-size:15px;font-weight:600;color:var(--navy);letter-spacing:-.005em}
.rr-navlinks a:hover{color:var(--royal)}
.rr-navlinks .caret{font-size:9px;opacity:.55;margin-left:3px;vertical-align:middle}
.rr-nav-cta{gap:24px;padding-left:0;margin-left:0;border-left:none}
.rr-nav-phone{font-size:16px;font-weight:800;color:var(--navy)}
.rr-nav-phone:hover{color:var(--royal)}
.rr-nav-btn{padding:12px 26px;font-size:14.5px;border-radius:8px;box-shadow:0 6px 16px rgba(255,140,66,.26)}
.rr-nav-btn:hover{box-shadow:0 8px 22px rgba(255,140,66,.34);transform:translateY(-1px)}
.rr-header.is-stuck .rr-nav-row{padding-top:13px;padding-bottom:13px}
.rr-header.is-stuck .rr-logo img{height:38px}
/* refined mega */
.rr-mega{width:440px;padding:12px;gap:2px}
.rr-mega a{padding:12px 14px}
.rr-mega a .mt{font-size:14.5px}
.rr-mega a .md{font-size:11.5px;margin-top:3px}

/* ===== UNIFIED VERTICAL RHYTHM (one system) ===== */
.rr{--sp-section:clamp(72px,8vw,108px); --sp-head:clamp(40px,5vw,56px)}
.rr-section{padding:var(--sp-section) 0}
.rr-final{padding:var(--sp-section) 0}
.rr-stats{padding:clamp(52px,6vw,76px) 0}
.rr-shead{margin-bottom:var(--sp-head)}
.rr-services-grid,.rr-pillars,.rr-quotes,.rr-work-grid{gap:24px}
.rr-reviews .topline{margin-bottom:clamp(36px,4vw,48px)}
.rr-hero{padding-top:clamp(72px,8vw,104px);padding-bottom:clamp(64px,7vw,92px)}
@media(max-width:620px){.rr{--sp-section:60px;--sp-head:36px}}

</style>
<style>
/* ===== ADDITIONS — reusable components for secondary pages (added to the .rr library) ===== */
.rr .rr-btn-navy{background:transparent;color:var(--navy);border-color:var(--line-cool)}
.rr .rr-btn-navy:hover{border-color:var(--royal);color:var(--royal);background:var(--offwhite)}

/* SLIM HERO — tier-2 secondary-page banner (bg photo + navy overlay + inline trust) */
.rr .rr-hero-slim{position:relative;background:linear-gradient(180deg,rgba(14,25,36,.74),rgba(20,46,71,.80)),#1F4068 center/cover no-repeat;color:#fff;text-align:center;padding:clamp(74px,9vw,116px) 0 clamp(58px,7vw,88px)}
.rr .rr-hero-slim .rr-hero-eyebrow{font-family:'Space Mono';font-weight:700;font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--sky);margin-bottom:16px}
.rr .rr-hero-slim h1{color:#fff;font-size:clamp(32px,4.4vw,52px);line-height:1.04;max-width:880px;margin:0 auto}
.rr .rr-hero-slim .rr-tagline-rule{margin:16px auto 0}
.rr .rr-hero-slim .rr-sub{margin:18px auto 0;max-width:620px;color:#d6e0ea;font-size:18px}
.rr .rr-hero-slim .rr-hero-ctas{justify-content:center;margin-top:28px}
.rr .rr-slim-trust{margin-top:26px;font-size:13.5px;font-weight:600;color:#cdd9e6;display:flex;flex-wrap:wrap;gap:6px 14px;align-items:center;justify-content:center}
.rr .rr-slim-trust .rr-stars{font-size:15px}

/* Offer cards */
.rr .rr-offer-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.rr .rr-offer{background:#fff;border:1px solid var(--line);border-radius:var(--r-md);overflow:hidden;display:flex;flex-direction:column;transition:.2s ease}
.rr .rr-offer:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:var(--sky)}
.rr .rr-offer-head{background:var(--navy);color:#fff;padding:26px 28px;display:flex;align-items:center;gap:18px}
.rr .rr-offer.is-fin .rr-offer-head{background:var(--royal)}
.rr .rr-offer-tag{font-family:'Archivo';font-weight:800;font-size:30px;color:var(--sky);line-height:1;white-space:nowrap}
.rr .rr-offer-head h3{color:#fff;font-size:20px;line-height:1.15}
.rr .rr-offer-head p{color:#c6d3e0;font-size:13px;margin-top:4px}
.rr .rr-offer-body{padding:26px 28px;display:flex;flex-direction:column;flex:1}
.rr .rr-checks{list-style:none;display:flex;flex-direction:column;gap:12px}
.rr .rr-checks li{position:relative;padding-left:30px;font-size:15px;color:var(--slate)}
.rr .rr-checks li::before{content:"";position:absolute;left:0;top:3px;width:18px;height:18px;border-radius:50%;background:rgba(106,159,219,.16)}
.rr .rr-checks li::after{content:"";position:absolute;left:6px;top:7px;width:5px;height:9px;border:solid var(--royal);border-width:0 2px 2px 0;transform:rotate(45deg)}
.rr .rr-offer .fine{font-size:12px;color:var(--cool-grey);margin-top:18px}
.rr .rr-offer .rr-btn{margin-top:20px;justify-content:center}

/* Quick compare */
.rr .rr-compare{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.rr .rr-cmp{border:1px solid var(--line-cool);border-radius:var(--r-md);padding:30px;background:#fff}
.rr .rr-cmp .lbl{font-family:'Archivo';font-weight:800;font-size:22px;color:var(--navy)}
.rr .rr-cmp .lbl .pin{display:inline-block;font-family:'Space Mono';font-size:11px;font-weight:700;letter-spacing:.06em;color:var(--royal);background:var(--offwhite);border:1px solid var(--line);border-radius:var(--r-pill);padding:4px 12px;margin-left:8px;vertical-align:middle}
.rr .rr-cmp p{margin-top:12px;color:var(--slate-grey);font-size:15.5px}
.rr .rr-compare-note{margin-top:24px;text-align:center;color:var(--slate-grey);font-size:15.5px}
.rr .rr-compare-note b{color:var(--navy)}

/* FAQ accordion */
.rr .rr-faq-list{max-width:820px;margin:0 auto;border-top:1px solid var(--line)}
.rr .rr-qa{border-bottom:1px solid var(--line)}
.rr .rr-qa-q{width:100%;background:none;border:none;cursor:pointer;text-align:left;display:flex;align-items:center;justify-content:space-between;gap:18px;padding:22px 4px;font-family:'Public Sans';font-weight:700;font-size:17px;color:var(--navy)}
.rr .rr-qa-q .mk{flex:0 0 auto;width:22px;height:22px;position:relative;transition:transform .25s ease}
.rr .rr-qa-q .mk::before,.rr .rr-qa-q .mk::after{content:"";position:absolute;background:var(--royal);border-radius:2px}
.rr .rr-qa-q .mk::before{left:0;right:0;top:10px;height:2px}
.rr .rr-qa-q .mk::after{top:0;bottom:0;left:10px;width:2px}
.rr .rr-qa.is-open .rr-qa-q .mk{transform:rotate(135deg)}
.rr .rr-qa-a{max-height:0;overflow:hidden;transition:max-height .3s ease}
.rr .rr-qa-a .inner{padding:0 4px 24px;color:var(--slate-grey);font-size:15.5px;line-height:1.65}
.rr .rr-qa-a .inner b{color:var(--navy)}
.rr .rr-section.is-mist{background:var(--offwhite)}

@media(max-width:980px){ .rr .rr-offer-grid,.rr .rr-compare{grid-template-columns:1fr} }

/* ===== font lock (beat Divi theme fonts) ===== */
.rr, .rr p, .rr li, .rr a, .rr span, .rr div, .rr button, .rr input{font-family:'Public Sans',system-ui,-apple-system,sans-serif !important}
.rr h1, .rr h2, .rr h3, .rr h4, .rr .rr-offer-tag, .rr .rr-hero-offer .pct, .rr .rr-cmp .lbl, .rr .num{font-family:'Archivo',sans-serif !important}
.rr .rr-hero-eyebrow, .rr .rr-step .idx, .rr .rr-cmp .pin, .rr .ph-label, .rr .rr-hero-offer .ey{font-family:'Space Mono',monospace !important}
.rr .rr-quote blockquote{font-family:'Newsreader',serif !important}
/* ===== hero featured-offer card (full hero, right column) ===== */
.rr .rr-hero-offer{background:#fff;border-radius:var(--r-lg);padding:32px;box-shadow:var(--shadow-lg);color:var(--slate);text-align:center}
.rr .rr-hero-offer .ey{font-weight:700;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--royal)}
.rr .rr-hero-offer .pct{font-weight:800;font-size:64px;color:var(--navy);line-height:1;margin:10px 0 4px}
.rr .rr-hero-offer .pct small{font-size:24px;color:var(--royal);vertical-align:super}
.rr .rr-hero-offer h3{font-size:20px}
.rr .rr-hero-offer .or{margin:18px 0;font-size:13px;font-weight:700;letter-spacing:.1em;color:var(--cool-grey);text-transform:uppercase;position:relative}
.rr .rr-hero-offer .or::before,.rr .rr-hero-offer .or::after{content:"";position:absolute;top:50%;width:34%;height:1px;background:var(--line-cool)}
.rr .rr-hero-offer .or::before{left:0}.rr .rr-hero-offer .or::after{right:0}
.rr .rr-hero-offer .fin{font-size:15px;color:var(--slate-grey)}
.rr .rr-hero-offer .fin b{color:var(--navy)}
.rr .rr-hero-offer .rr-btn{width:100%;justify-content:center;margin-top:20px}
.rr .rr-hero-offer .fine{font-size:11.5px;color:var(--cool-grey);margin-top:14px}
/* ===== robust 2-up services (never stack on desktop) ===== */
.rr-specials .rr-services-grid{display:grid !important;grid-template-columns:1fr 1fr !important;gap:24px}.rr-specials .rr-services-grid>.rr-card{min-width:0}.rr-specials .rr-final{margin-bottom:0 !important}
@media(max-width:620px){.rr-services-grid{grid-template-columns:1fr !important}}
.rr .rr-card .img img{width:100%;height:100%;object-fit:cover}
/* MOBILE-OPT v1 — homepage parity: center hero + hide trust pills on phone */@media(max-width:980px){.rr .rr-hero-left{text-align:center}.rr .rr-hero .rr-tagline-rule{margin-left:auto;margin-right:auto}.rr .rr-hero .rr-sub{margin-left:auto;margin-right:auto}.rr .rr-hero .rr-hero-ctas{justify-content:center}.rr .rr-hero .rr-trustline{justify-content:center}.rr .rr-hero .rr-trustline .trust-pills{justify-content:center}}@media(max-width:620px){.rr .rr-hero .rr-trustline .trust-pills{display:none}.rr .rr-hero .rr-sub{font-size:16px}}</style><style>.rr .rr-cards-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.rr .rr-card2{background:#fff;border:1px solid var(--line-cool);border-radius:var(--r-md);padding:26px;transition:.2s ease}.rr .rr-card2:hover{border-color:var(--sky);box-shadow:var(--shadow-md);transform:translateY(-3px)}.rr .rr-card2-top{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-bottom:12px;flex-wrap:wrap}.rr .rr-card2-top h3{font-size:19px}.rr .rr-card2 .badge{font-family:'Space Mono',monospace;font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--royal);background:rgba(106,159,219,.14);border-radius:999px;padding:5px 12px;white-space:nowrap}.rr .rr-card2 p{color:var(--slate-grey);font-size:15px;line-height:1.6}.rr .rr-card2 p a{color:var(--royal);font-weight:600;text-decoration:none}@media(max-width:900px){.rr .rr-cards-grid{grid-template-columns:1fr 1fr}}@media(max-width:580px){.rr .rr-cards-grid{grid-template-columns:1fr}}.rr .rr-signs{display:grid;grid-template-columns:1fr 1fr;gap:20px}.rr .rr-sign{display:flex;gap:16px;background:#fff;border:1px solid var(--line-cool);border-radius:var(--r-md);padding:24px}.rr .rr-sign .sk{flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(255,140,66,.12);display:flex;align-items:center;justify-content:center}.rr .rr-sign .sk svg{width:22px;height:22px;stroke:var(--orange-deep);fill:none;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}.rr .rr-sign h3{font-size:16.5px}.rr .rr-sign p{margin-top:6px;color:var(--slate-grey);font-size:14.5px;line-height:1.6}@media(max-width:760px){.rr .rr-signs{grid-template-columns:1fr}}.rr .rr-values{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.rr .rr-value{background:#fff;border:1px solid var(--line-cool);border-radius:var(--r-md);padding:28px}.rr .rr-value .ic{width:46px;height:46px;border-radius:12px;background:rgba(106,159,219,.14);display:flex;align-items:center;justify-content:center;margin-bottom:16px}.rr .rr-value .ic svg{width:23px;height:23px;stroke:var(--royal);fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}.rr .rr-value h3{font-size:18px}.rr .rr-value p{margin-top:8px;color:var(--slate-grey);font-size:15px;line-height:1.6}.rr .rr-value p a{color:var(--royal);font-weight:600;text-decoration:none}@media(max-width:880px){.rr .rr-values{grid-template-columns:1fr 1fr}}@media(max-width:560px){.rr .rr-values{grid-template-columns:1fr}}.rr .rr-areas{display:grid;grid-template-columns:repeat(5,1fr);gap:18px}.rr .rr-area .cty{font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;color:var(--navy);text-decoration:none;display:block;border-bottom:1px solid var(--line-cool);padding-bottom:8px}.rr .rr-area .cty:hover{color:var(--royal)}.rr .rr-area p{margin-top:10px;color:var(--slate-grey);font-size:13px;line-height:1.9}.rr .rr-area p a{color:var(--slate-grey);text-decoration:none;border-bottom:1px solid var(--line-cool);transition:.15s ease}.rr .rr-area p a:hover{color:var(--royal);border-bottom-color:var(--royal)}@media(max-width:980px){.rr .rr-areas{grid-template-columns:1fr 1fr 1fr}}@media(max-width:620px){.rr .rr-areas{grid-template-columns:1fr 1fr}}.rr .rr-prose{max-width:780px;margin:0 auto;color:var(--slate-grey);font-size:17px;line-height:1.8}.rr .rr-prose b{color:var(--navy)}.rr .rr-prose a{color:var(--royal);font-weight:600;text-decoration:none}.rr .rr-prose+.rr-prose{margin-top:18px}.rr .rr-hero-form .frm_forms input[type=text],.rr .rr-hero-form .frm_forms input[type=email],.rr .rr-hero-form .frm_forms input[type=tel],.rr .rr-hero-form .frm_forms input[type=number],.rr .rr-hero-form .frm_forms select,.rr .rr-hero-form .frm_forms textarea{width:100%;font-family:'Public Sans',system-ui,sans-serif;font-size:15px;color:var(--slate);background:var(--offwhite);border:1.5px solid var(--line-cool);border-radius:var(--r-sm);padding:13px 14px;box-sizing:border-box;margin-bottom:0}.rr .rr-hero-form .frm_forms input:focus,.rr .rr-hero-form .frm_forms select:focus,.rr .rr-hero-form .frm_forms textarea:focus{outline:none;border-color:var(--royal);background:#fff;box-shadow:0 0 0 3px rgba(53,94,164,.12)}.rr .rr-hero-form .frm_forms .frm_submit button,.rr .rr-hero-form .frm_forms .frm_button_submit{width:100%;font-family:'Public Sans',sans-serif;font-weight:700;font-size:16px;color:#fff !important;background:var(--royal) !important;border:none !important;border-radius:var(--r-sm) !important;padding:15px;cursor:pointer;transition:.18s ease}.rr .rr-hero-form .frm_forms .frm_submit button:hover,.rr .rr-hero-form .frm_forms .frm_button_submit:hover{background:#2A5BAE !important}.rr .rr-hero-form .frm_forms,.rr .rr-hero-form form{margin:0;padding:0}.rr .rr-hero-form .frm_form_field{width:100%;margin:0 0 12px}.rr .rr-hero-form .frm_primary_label{font-weight:600;color:var(--slate);font-size:14px;margin-bottom:5px;display:block}.rr .rr-hero-form .frm_forms select{appearance:none;-webkit-appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%235A6672' stroke-width='2'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;background-size:16px;padding-right:40px}.rr .rr-hero-form .frm_forms input::placeholder,.rr .rr-hero-form .frm_forms textarea::placeholder{color:var(--cool-grey);opacity:1}</style><div class="rr rr-specials"><style>.rr-js .rr-reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}.rr-js .rr-reveal.in{opacity:1;transform:none}@media(prefers-reduced-motion:reduce){.rr-js .rr-reveal{opacity:1 !important;transform:none !important;transition:none}}.rr .rr-ana-grid{display:grid;grid-template-columns:1.04fr .96fr;gap:46px;align-items:center}.rr .rr-spec-fig{margin:0;background:#fff;border:1px solid var(--line-cool);border-radius:18px;padding:24px;box-shadow:var(--shadow-md)}.rr .rr-spec-fig svg{width:100%;height:auto;display:block}.rr .rr-spec-fig figcaption{margin-top:12px;text-align:center;font-family:'Space Mono',monospace;font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--cool-grey)}.rr 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Request your estimate →</a><div class="rrs-trust"><span><b>1984</b>Family-run</span><span><b>A+</b>BBB Rated</span><span><b>Dual-Elite</b>Certified</span></div></div><div class="rr-hero-eyebrow">Solar-Reflective · ENERGY STAR® Rated</div><h1>Energy Star certified roofing for Michigan.</h1><div class="rr-tagline-rule"></div><div class="rr-hero-services">Roofing · Siding · Gutters · Windows · Doors · Storm Restoration</div><p class="rr-sub">A roof that pays you back every summer. ENERGY STAR®-rated, solar-reflective shingle systems — installed with the ventilation that turns reflectivity into real savings — by a dual-elite crew.</p><div class="rr-hero-ctas"><a class="rr-btn rr-btn-ghost" href="tel:8109843420">Call (810) 984-3420</a></div><div class="rr-trustline"><div class="g-rating"><span class="rr-stars">★★★★★</span> <span data-rr-live="avg">4.8</span> · <span data-rr-live="total">255</span> Reviews</div><div class="trust-pills"><div class="item">ENERGY STAR® Rated</div><div class="item">Lower Cooling Bills</div></div></div></div><div class="rr-hero-form" id="estimate"><div class="fh"><span class="rrs-m rrs-eyebrow">Free, no-obligation estimate</span><h3>Get your free energy-roof estimate</h3><p>Tell us about your home — we'll be in touch within one business day.</p></div>

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<div class="privacy">No spam, ever. Your details are used only to prepare your estimate.</div></div></div></div></section><div class="rr-badgebar"><div class="rr-wrap"><div class="row"><div class="rr-badge"><span class="dot"></span><strong>Since 1984</strong></div><div class="rr-badge"><span class="dot"></span>ENERGY STAR® Rated</div><div class="rr-badge"><span class="dot"></span>Owens Corning Platinum</div><div class="rr-badge"><span class="dot"></span>CertainTeed Certified</div><div class="rr-badge"><span class="dot"></span><span data-rr-live="avg">4.8</span>★ <span data-rr-live="total">255</span> Reviews</div></div></div></div><section class="rr-reveal rr-section"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">Energy Star Roofing</span><h2>A cooler attic, a lower bill.</h2></div><p class="rr-prose">Your roof absorbs an enormous amount of solar heat all summer, and a lot of it ends up in your attic — and then in your cooling bill. An <b>ENERGY STAR®-rated, solar-reflective roof</b> bounces that heat away instead of soaking it up.</p><p class="rr-prose">But reflectivity is only half the equation. We pair ENERGY STAR shingles from CertainTeed and Owens Corning with balanced attic ventilation — intake and ridge exhaust — so the heat that does get through has somewhere to go. Together they cut cooling load and extend the roof's life.</p><p class="rr-prose">It's an efficient roof that still does everything a Michigan roof has to do in winter — ice-and-water shield, full underlayment, proper flashing. Efficiency on top, complete weather protection underneath.</p></div></section><section class="rr-reveal rr-section rr-spec is-mist"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">How It Works</span><h2>Anatomy of an efficient roof.</h2><p>An energy-efficient roof is a system: a reflective surface above, balanced ventilation throughout, and complete weather protection underneath. 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166 l -10 2 m 10 -2 l -2 10" stroke="#9fc0e8" stroke-width="2.5" fill="none"/><path d="M112 250 L296 158" stroke="#8a98a6" stroke-width="6"/><path d="M271 193 q 8 -10 16 0 q 8 -10 16 0" fill="none" stroke="#9fc0e8" stroke-width="2"/><path d="M296 360 L480 268 L488 275 L304 367 Z" fill="#b4c1ce" stroke="#23344a" stroke-width="1"/><path d="M296.0 250.0 L560.0 206.0" stroke="#c4cdd6" stroke-width="1.5" stroke-dasharray="2 4" stroke-linecap="round"/><circle cx="296.0" cy="250.0" r="3.2" fill="#FF8C42"/><g><circle cx="560.0" cy="206.0" r="15.5" fill="#FF8C42" stroke="#fff" stroke-width="2.5" filter="url(#bsh)"/><text x="560.0" y="211.0" text-anchor="middle" font-family="Space Mono, monospace" font-weight="700" font-size="14" fill="#fff">1</text></g><path d="M480.0 259.9 L560.0 330.0" stroke="#c4cdd6" stroke-width="1.5" stroke-dasharray="2 4" stroke-linecap="round"/><circle cx="480.0" cy="259.9" r="3.2" fill="#FF8C42"/><g><circle cx="560.0" cy="330.0" r="15.5" fill="#FF8C42" stroke="#fff" stroke-width="2.5" filter="url(#bsh)"/><text x="560.0" y="335.0" text-anchor="middle" font-family="Space Mono, monospace" font-weight="700" font-size="14" fill="#fff">2</text></g><path d="M480.0 255.9 L560.0 290.0" stroke="#c4cdd6" stroke-width="1.5" stroke-dasharray="2 4" stroke-linecap="round"/><circle cx="480.0" cy="255.9" r="3.2" fill="#FF8C42"/><g><circle cx="560.0" cy="290.0" r="15.5" fill="#FF8C42" stroke="#fff" stroke-width="2.5" filter="url(#bsh)"/><text x="560.0" y="295.0" text-anchor="middle" font-family="Space Mono, monospace" font-weight="700" font-size="14" fill="#fff">3</text></g><path d="M480.0 265.8 L560.0 372.0" stroke="#c4cdd6" stroke-width="1.5" stroke-dasharray="2 4" stroke-linecap="round"/><circle cx="480.0" cy="265.8" r="3.2" fill="#FF8C42"/><g><circle cx="560.0" cy="372.0" r="15.5" fill="#FF8C42" stroke="#fff" stroke-width="2.5" filter="url(#bsh)"/><text x="560.0" y="377.0" text-anchor="middle" font-family="Space Mono, monospace" font-weight="700" font-size="14" fill="#fff">4</text></g><path d="M297.0 193.0 L556.0 250.0" stroke="#c4cdd6" stroke-width="1.5" stroke-dasharray="2 4" stroke-linecap="round"/><circle cx="297.0" cy="193.0" r="3.2" fill="#FF8C42"/><g><circle cx="556.0" cy="250.0" r="15.5" fill="#FF8C42" stroke="#fff" stroke-width="2.5" filter="url(#bsh)"/><text x="556.0" y="255.0" text-anchor="middle" font-family="Space Mono, monospace" font-weight="700" font-size="14" fill="#fff">5</text></g><path d="M130.4 250.0 L510.0 150.0" stroke="#c4cdd6" stroke-width="1.5" stroke-dasharray="2 4" stroke-linecap="round"/><circle cx="130.4" cy="250.0" r="3.2" fill="#FF8C42"/><g><circle cx="510.0" cy="150.0" r="15.5" fill="#FF8C42" stroke="#fff" stroke-width="2.5" filter="url(#bsh)"/><text x="510.0" y="155.0" text-anchor="middle" font-family="Space Mono, monospace" font-weight="700" font-size="14" fill="#fff">6</text></g></svg><figcaption>Cool-roof assembly · reflect + ventilate</figcaption></figure><div class="rr-spec-list"><span class="rr-spec-tag">Build Spec · Six layers</span><div class="rr-arow"><span class="num">01</span><div><h4>Solar-reflective shingles</h4><p>ENERGY STAR®-rated shingles with reflective granules bounce sunlight instead of soaking it up — the surface stays cooler, and so does your attic.</p></div></div><div class="rr-arow"><span class="num">02</span><div><h4>Ice & water shield</h4><p>Self-adhering membrane at the eaves and valleys — the same winter protection a cool roof still needs in Michigan.</p></div></div><div class="rr-arow"><span class="num">03</span><div><h4>Synthetic underlayment</h4><p>A full secondary water barrier under the shingles — durable, tear-resistant, and part of the complete system.</p></div></div><div class="rr-arow"><span class="num">04</span><div><h4>Radiant-smart deck</h4><p>We inspect and prep the deck so the assembly performs as designed — reflectivity above only works with a sound deck below.</p></div></div><div class="rr-arow"><span class="num">05</span><div><h4>Balanced ventilation</h4><p>The other half of an efficient roof: intake at the soffit and exhaust at the ridge move hot air out before it loads your AC.</p></div></div><div class="rr-arow"><span class="num">06</span><div><h4>Ridge vent</h4><p>Continuous ridge exhaust paired with the reflective surface — together they cut attic heat and extend shingle life.</p></div></div></div></div></div></section><section class="rr-reveal rr-section is-mist"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">The Benefits</span><h2>Why homeowners go efficient.</h2><p>Six reasons an ENERGY STAR® roof is worth it — on your bills, your comfort, and your roof's lifespan.</p></div><div class="rr-cards-grid"><div class="rr-card2"><div class="rr-card2-top"><h3>Lower Cooling Bills</h3><span class="badge">Energy Savings</span></div><p>Reflective shingles cut attic heat gain, so your AC runs less in the summer — real savings on Michigan's hottest months.</p></div><div class="rr-card2"><div class="rr-card2-top"><h3>A More Comfortable Home</h3><span class="badge">Comfort</span></div><p>Less heat in the attic means more stable temperatures in the rooms below — especially upstairs bedrooms.</p></div><div class="rr-card2"><div class="rr-card2-top"><h3>Longer Roof Life</h3><span class="badge">Durability</span></div><p>Cooler shingles age slower. Reflective roofing and proper ventilation reduce the thermal cycling that wears a roof out early.</p></div><div class="rr-card2"><div class="rr-card2-top"><h3>Multiple Styles & Colors</h3><span class="badge">Curb Appeal</span></div><p>ENERGY STAR options across CertainTeed Landmark and Owens Corning Duration lines — efficiency without sacrificing looks.</p></div><div class="rr-card2"><div class="rr-card2-top"><h3>Possible Tax & Rebate Credits</h3><span class="badge">Incentives</span></div><p>Energy-efficient roofing can qualify for utility rebates or tax credits — we'll point you to what's available.</p></div><div class="rr-card2"><div class="rr-card2-top"><h3>Eco-Friendly</h3><span class="badge">Sustainable</span></div><p>Lower energy use means a smaller footprint — a roof that's easier on your bills and the environment alike.</p></div></div></div></section><section class="rr-reveal rr-section"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">Our Services</span><h2>Energy-efficient roofing services.</h2><p>From a full cool-roof replacement to ventilation upgrades — everything that makes a roof work with your energy bill instead of against it.</p></div><div class="rr-pillars"><div class="rr-pillar"><div class="pidx">01</div><h3>Energy Star Roof Installation</h3><div class="promise">Full installation of ENERGY STAR®-rated shingle systems — reflective surface, complete underlayment assembly, and balanced ventilation.</div></div><div class="rr-pillar"><div class="pidx">02</div><h3>Cool-Roof Replacement</h3><div class="promise">Swap an aging, heat-absorbing roof for a solar-reflective system that pays you back every cooling season.</div></div><div class="rr-pillar"><div class="pidx">03</div><h3>Ventilation Upgrades</h3><div class="promise">Intake and ridge-vent exhaust that work with the reflective surface to keep the attic cool and dry.</div></div><div class="rr-pillar"><div class="pidx">04</div><h3>Reflective Shingle Selection</h3><div class="promise">CertainTeed Landmark and Owens Corning Duration ENERGY STAR options in a range of colors and styles.</div></div><div class="rr-pillar"><div class="pidx">05</div><h3>Energy Assessment</h3><div class="promise">We'll look at your attic, ventilation, and current roof and tell you what an efficient roof would actually do for your bills.</div></div><div class="rr-pillar"><div class="pidx">06</div><h3>Rebate & Credit Guidance</h3><div class="promise">We'll point you toward the utility rebates and tax credits energy-efficient roofing may qualify for.</div></div></div></div></section><section class="rr-reveal rr-ctaband"><div class="rr-wrap"><span class="ey">Free Estimate</span><h3>A roof that pays you back.</h3><p>A free energy assessment, itemized pricing, and honest guidance on reflective shingles and ventilation — with no high-pressure pitch.</p><a class="rr-btn rr-btn-primary" href="https://reasonablecontractingservices.com/free-estimate/">Get My Free Estimate →</a></div></section><section class="rr-reveal rr-section rr-svcsteps is-mist"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">Our Process</span><h2>How an efficient roof gets installed.</h2><p>Five steps from energy assessment to a finished cool roof — most wrap in one to three days.</p></div><div class="rr-steps"><div class="rr-step"><div class="idx">01</div><div class="tick"></div><h3>Energy Assessment</h3><p>We evaluate your current roof, attic, and ventilation to see where the heat is getting in.</p></div><div class="rr-step"><div class="idx">02</div><div class="tick"></div><h3>System Selection</h3><p>Choose your ENERGY STAR® shingle line and color — efficiency and curb appeal together.</p></div><div class="rr-step"><div class="idx">03</div><div class="tick"></div><h3>Tear-Off & Prep</h3><p>Old roof removed, deck inspected, water barriers and underlayment installed.</p></div><div class="rr-step"><div class="idx">04</div><div class="tick"></div><h3>Installation</h3><p>Reflective shingles and balanced ventilation installed to manufacturer spec by our own crews.</p></div><div class="rr-step"><div class="idx">05</div><div class="tick"></div><h3>Walkthrough</h3><p>We confirm the system, clean up completely, and walk you through what to expect on your bills.</p></div></div></div></section><style>@media(min-width:981px){.rr .rr-svcsteps .rr-steps{grid-template-columns:repeat(5,1fr)}}</style><section class="rr-reveal rr-section is-mist"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">By The Numbers</span><h2>42 years. One standard.</h2><p>The kind of track record that only comes from doing it right, in the same communities, for a very long time.</p></div><div class="rr-svcstats"><div class="rr-svcstat"><span class="rr-svcstatnum" data-to="42" data-suf="+">0</span><span class="lbl">Years in Michigan</span><span class="sub">Family-owned since 1984</span></div><div class="rr-svcstat"><span class="rr-svcstatnum" data-to="16">0</span><span class="lbl">Counties Served</span><span class="sub">St. Clair to Kent</span></div><div class="rr-svcstat"><span class="rr-svcstatnum" data-to="4.8">0</span><span class="star">★</span><span class="lbl">Google Rating</span><span class="sub"><span data-rr-live="total">255</span> homeowner reviews</span></div><div class="rr-svcstat"><span class="rr-svcstatnum" data-to="2">0</span><span class="lbl">Elite Certifications</span><span class="sub">Owens Corning & CertainTeed</span></div></div></div></section><section class="rr-reveal rr-edband"><div class="rr-wrap"><span class="eb-ey">Since 1984</span><p class="eb-q">“A reflective roof with bad ventilation is half a roof. Do both, and the attic stays cool, the bills drop, and the shingles last years longer.”</p><p class="eb-s">Family-run since 1984 and dual-elite certified. We install ENERGY STAR® systems the complete way — reflect the heat and move what gets through — for real savings that last the life of the roof.</p></div></section><section class="rr-reveal rr-section"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">The Reasonable Difference</span><h2>Why homeowners choose us.</h2><p>Cool-roof expertise, dual-elite credentials, and the full-system install that turns efficiency claims into actual savings.</p></div><div class="rr-values"><div class="rr-value"><div class="ic"><svg viewBox="0 0 24 24"><path d="M11 20A7 7 0 0 1 4 13c0-6 8-9 16-9 0 8-3 16-9 16zM4 21c3-3 5-5 8-7"/></svg></div><h3>Cool-Roof Expertise</h3><p>We install ENERGY STAR®-rated systems the right way — reflective surface <i>and</i> balanced ventilation, because one without the other leaves savings on the table.</p></div><div class="rr-value"><div class="ic"><svg viewBox="0 0 24 24"><circle cx="12" cy="8" r="6"/><path d="M8.5 13.5 7 22l5-3 5 3-1.5-8.5"/></svg></div><h3>Dual Manufacturer-Elite</h3><p>Owens Corning Platinum Preferred and CertainTeed certified — we install their ENERGY STAR lines with full manufacturer warranties.</p></div><div class="rr-value"><div class="ic"><svg viewBox="0 0 24 24"><path d="M12 3l8 4v5c0 5-3.5 8-8 9-4.5-1-8-4-8-9V7l8-4z"/><path d="M12 8v8M9.5 10.5h3.5a1.5 1.5 0 0 1 0 3h-2a1.5 1.5 0 0 0 0 3H14"/></svg></div><h3>Real Energy Savings</h3><p>A reflective roof plus proper ventilation measurably cuts summer cooling load — savings that add up over the life of the roof.</p></div><div class="rr-value"><div class="ic"><svg viewBox="0 0 24 24"><path d="M12 3l8 4v5c0 5-3.5 8-8 9-4.5-1-8-4-8-9V7l8-4z"/><path d="M9 12l2 2 4-4"/></svg></div><h3>Full-System Install</h3><p>Ice-and-water shield, synthetic underlayment, flashing, and spec nailing — an efficient roof is still a complete weatherproof system.</p></div><div class="rr-value"><div class="ic"><svg viewBox="0 0 24 24"><path d="M12 21s-7-5.2-7-11a7 7 0 0 1 14 0c0 5.8-7 11-7 11z"/><circle cx="12" cy="10" r="2.5"/></svg></div><h3>42 Years in Michigan</h3><p>Family-run since 1984. We know how to balance summer reflectivity with the winter performance a Michigan roof can't do without.</p></div><div class="rr-value"><div class="ic"><svg viewBox="0 0 24 24"><path d="M12 3l2.5 5.5 6 .5-4.5 4 1.4 6L12 16.5 6.6 19l1.4-6L3.5 9l6-.5L12 3z"/></svg></div><h3>Incentive Guidance</h3><p>We'll help you find the utility rebates and tax credits an energy-efficient roof may qualify for — more value on top of the savings.</p></div></div></div></section><section class="rr-reveal rr-section"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">Energy Star Roofing FAQ</span><h2>Energy-efficient roofing FAQs.</h2></div><div class="rr-faq-list"><div class="rr-qa"><button class="rr-qa-q" type="button">What makes a roof ENERGY STAR certified?<span class="mk"></span></button><div class="rr-qa-a"><div class="inner">ENERGY STAR®-rated shingles use reflective granules that meet a minimum solar-reflectance standard. They bounce more sunlight than standard shingles, so the roof surface and the attic below it stay cooler — reducing summer cooling load.</div></div></div><div class="rr-qa"><button class="rr-qa-q" type="button">How much can an energy-efficient roof save me?<span class="mk"></span></button><div class="rr-qa-a"><div class="inner">Savings vary by home, but reflective roofing combined with proper ventilation can meaningfully cut summer cooling costs. The bigger the attic heat problem you have now, the more you'll notice. We'll give you a realistic read during the assessment.</div></div></div><div class="rr-qa"><button class="rr-qa-q" type="button">Do cool roofs work in Michigan's cold winters?<span class="mk"></span></button><div class="rr-qa-a"><div class="inner">Yes. The reflectivity helps most in summer, and it doesn't meaningfully increase winter heating costs in our climate — especially with balanced ventilation, which you want year-round to prevent ice dams.</div></div></div><div class="rr-qa"><button class="rr-qa-q" type="button">What ENERGY STAR shingles do you install?<span class="mk"></span></button><div class="rr-qa-a"><div class="inner">We install ENERGY STAR®-rated options from CertainTeed (Landmark) and Owens Corning (Duration) — the lines we're elite-certified for, available in a range of reflective colors.</div></div></div><div class="rr-qa"><button class="rr-qa-q" type="button">Can an efficient roof qualify for tax credits or rebates?<span class="mk"></span></button><div class="rr-qa-a"><div class="inner">Often, yes — energy-efficient roofing can qualify for utility rebates or federal tax credits depending on the product and current programs. We'll point you toward what's available when you choose your system.</div></div></div><div class="rr-qa"><button class="rr-qa-q" type="button">Is ventilation really that important?<span class="mk"></span></button><div class="rr-qa-a"><div class="inner">Critically. A reflective surface cuts heat coming in; balanced ventilation moves out the heat that still gets through. Skip the ventilation and you leave most of the efficiency — and shingle life — on the table.</div></div></div></div></div></section><section class="rr-reveal rr-section is-mist"><div class="rr-wrap"><div class="rr-shead"><span class="rr-eyebrow">Service Areas</span><h2>Energy Star roofing across Michigan.</h2><p>With offices in Port Huron and Troy, we serve homeowners throughout the region.</p></div><div class="rr-areas"><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/roofing-contractors-oakland-county-mi/">Oakland County</a><p><a href="https://reasonablecontractingservices.com/roofers-troy-mi/">Troy</a> · <a href="https://reasonablecontractingservices.com/rochester-michigan-roofers/">Rochester</a> · <a href="https://reasonablecontractingservices.com/auburn-hills-roofers/">Auburn Hills</a> · <a href="https://reasonablecontractingservices.com/roofers-birmingham-mi/">Birmingham</a> · <a href="https://reasonablecontractingservices.com/bloomfield-hills-roofers/">Bloomfield Hills</a> · <a href="https://reasonablecontractingservices.com/royal-oak-roofers/">Royal Oak</a></p></div><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/macomb-county/">Macomb County</a><p><a href="https://reasonablecontractingservices.com/clinton-township-roofers/">Clinton Township</a> · <a href="https://reasonablecontractingservices.com/shelby-township-roofers/">Shelby Township</a> · <a href="https://reasonablecontractingservices.com/macomb-township-roofers/">Macomb Township</a> · <a href="https://reasonablecontractingservices.com/utica-roofers/">Utica</a> · <a href="https://reasonablecontractingservices.com/mount-clemens-roofers/">Mount Clemens</a> · <a href="https://reasonablecontractingservices.com/new-baltimore-roofers/">New Baltimore</a></p></div><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/st-clair-roofers/">St. Clair County</a><p><a href="https://reasonablecontractingservices.com/roofers-in-port-huron-mi/">Port Huron</a> · <a href="https://reasonablecontractingservices.com/marysville-roofers/">Marysville</a> · <a href="https://reasonablecontractingservices.com/fort-gratiot-roofers/">Fort Gratiot</a> · <a href="https://reasonablecontractingservices.com/st-clair-roofers/">St. Clair</a> · <a href="https://reasonablecontractingservices.com/marine-city-roofers/">Marine City</a> · <a href="https://reasonablecontractingservices.com/algonac-roofers/">Algonac</a></p></div><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/lapeer-county/">Lapeer County</a><p><a href="https://reasonablecontractingservices.com/lapeer-roofers/">Lapeer</a> · <a href="https://reasonablecontractingservices.com/imlay-city-roofers/">Imlay City</a> · <a href="https://reasonablecontractingservices.com/almont-roofers/">Almont</a> · <a href="https://reasonablecontractingservices.com/metamora-roofers/">Metamora</a> · <a href="https://reasonablecontractingservices.com/dryden-roofers/">Dryden</a> · <a href="https://reasonablecontractingservices.com/north-branch-roofers/">North Branch</a></p></div><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/sanilac-county-roofers/">Sanilac County</a><p><a href="https://reasonablecontractingservices.com/sandusky-roofers/">Sandusky</a> · <a href="https://reasonablecontractingservices.com/lexington-roofers/">Lexington</a> · <a href="https://reasonablecontractingservices.com/croswell-roofers/">Croswell</a> · <a href="https://reasonablecontractingservices.com/deckerville-roofers/">Deckerville</a> · <a href="https://reasonablecontractingservices.com/brown-city-roofers/">Brown City</a> · <a href="https://reasonablecontractingservices.com/marlette-roofers/">Marlette</a></p></div><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/kalamazoo-roofers/">Kalamazoo Area</a><p><a href="https://reasonablecontractingservices.com/kalamazoo-city-roofers/">Kalamazoo</a> · <a href="https://reasonablecontractingservices.com/portage-roofers/">Portage</a> · <a href="https://reasonablecontractingservices.com/battle-creek-roofers/">Battle Creek</a> · <a href="https://reasonablecontractingservices.com/texas-township-roofers/">Texas Township</a> · <a href="https://reasonablecontractingservices.com/oshtemo-roofers/">Oshtemo Township</a> · <a href="https://reasonablecontractingservices.com/richland-roofers/">Richland & Gull Lake</a> · <a href="https://reasonablecontractingservices.com/comstock-roofers/">Comstock</a></p></div><div class="rr-area"><a class="cty" href="https://reasonablecontractingservices.com/grand-rapids-roofers/">Grand Rapids Area</a><p><a href="https://reasonablecontractingservices.com/grand-rapids-roofers/">Grand Rapids</a> · <a href="https://reasonablecontractingservices.com/wyoming-roofers/">Wyoming</a> · <a href="https://reasonablecontractingservices.com/kentwood-roofers/">Kentwood</a> · <a href="https://reasonablecontractingservices.com/holland-roofers/">Holland</a> · <a href="https://reasonablecontractingservices.com/grandville-roofers/">Grandville</a> · <a href="https://reasonablecontractingservices.com/jenison-roofers/">Jenison</a> · <a href="https://reasonablecontractingservices.com/byron-center-roofers/">Byron Center</a></p></div></div><div class="rr-compare-note" style="margin-top:26px"><b>Don't see your town?</b> <a href="https://reasonablecontractingservices.com/areas-served/">See the full list of 100+ communities →</a></div></div></section><section class="rr-reveal rr-final"><div class="rr-wrap"><h2>Ready for a roof that saves you money?</h2><p>A free energy assessment, a detailed estimate, and honest guidance on reflective shingles, ventilation, and the rebates you may qualify for — with no high-pressure pitch.</p><div class="rr-hero-ctas"><a href="https://reasonablecontractingservices.com/free-estimate/" class="rr-btn rr-btn-primary">Get My Free Estimate →</a><a href="tel:8109843420" class="rr-btn rr-btn-ghost">Call (810) 984-3420</a></div><div class="phones">Port Huron <a href="tel:8109843420">(810) 984-3420</a>  ·  Troy <a href="tel:2488003269">(248) 800-3269</a></div></div></section><div class="rr-mcta" id="rrMcta"><a href="tel:8109843420" class="rr-btn rr-btn-ghost" style="color:var(--navy);border-color:rgba(20,46,71,.3)">Call Now</a><a href="https://reasonablecontractingservices.com/free-estimate/" class="rr-btn rr-btn-primary">Free Estimate</a></div><script>(function(){var D=document;D.documentElement.classList.add("rr-js");function ready(fn){if(D.readyState!="loading")fn();else D.addEventListener("DOMContentLoaded",fn);}ready(function(){var rm=window.matchMedia&&matchMedia("(prefers-reduced-motion: reduce)").matches;var 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