Roof replacement built for Michigan winters.
Premium materials, expert installation, and the strongest manufacturer warranties in roofing — from the dual Platinum Preferred and Master Elite crew that's protected Michigan homes since 1984.
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Credentials that actually mean something.
Most roofers can't carry these. The certifications and licenses behind every Reasonable roof — and the warranties they unlock for you.
Owens Corning
Platinum Preferred
GAF Master Elite™
Top 3% of Roofers
CertainTeed
Master Shingle Applicator
HAAG Certified
Inspectors on Staff
BBB A+ Rated
Accredited Since 1984
When quality matters most.
Your roof is your home's first line of defense against Michigan's brutal winters, heavy snow load, and summer storms. When it's time for a replacement, the contractor you choose matters more than almost any other decision you'll make on the house.
Reasonable Roofing & Contracting has been the trusted choice for Michigan homeowners since 1984. As an Owens Corning Platinum Preferred Contractor and GAF Master Elite™ roofer — a dual credential held by roughly the top 3% of contractors — we install premium materials with careful workmanship, backed by warranties that actually protect you.
From architectural shingles to designer profiles, standing-seam metal to synthetic slate, we'll help you choose the right system for your home, budget, and style — and coordinate siding and gutters if you're doing the whole exterior at once.
The Reasonable roof system.
A roof isn't a layer of shingles — it's six layers working together. Skip or rush any one of them and the whole system fails early. Here's exactly how we build yours.
Roof deck
We strip to the bare deck and inspect every sheet of sheathing — soft, rotted, or delaminated wood gets replaced before anything goes back on.
Ice & water shield
Self-adhering membrane at the eaves, valleys, and penetrations — the waterproof barrier that stops ice-dam backup from ever reaching the deck.
Synthetic underlayment
A full layer of synthetic felt over the deck — a secondary water barrier that won't wrinkle, tear, or rot like the old #15 felt.
Drip edge & flashing
Metal drip edge at every eave and rake, plus step and counter-flashing at walls and chimneys — where water gets directed off the roof, not into it.
Starter strip & shingles
A sealed starter course, then architectural shingles nailed to spec in the manufacturer's nailing zone — the difference between a 30-year roof and a 12-year one.
Ridge vent
Continuous ridge-vent exhaust paired with soffit intake — balanced ventilation that keeps the attic dry, the shingles cool, and the warranty intact.
Why our roofs outlast the other guy's.
Two roofs can use the exact same shingle and last completely different lifetimes. The difference is everything you don't see from the street — and it's where most roofers cut the corners that cost you in year eight.
We install the complete system, on our own crews, to manufacturer spec. That's what earns the dual-elite warranties — and what keeps your roof watertight through thirty Michigan winters.
- Full tear-off to the deck — never a layover that hides rot
- Ice & water shield at eaves and valleys against ice dams
- Spec nailing in the manufacturer's zone — six nails, every shingle
- Balanced ventilation that protects the shingle warranty
- Our own crews — never subcontracted day-labor
- Dual-elite warranties most roofers simply can't offer
Roofs we've replaced across Michigan.
A few recent projects — the same complete system and the same craftsmanship, on a different Michigan home each time.
Roof Replacement
Port Huron, MI
Complete Tear-Off & Replacement
St. Clair, MI
Architectural Shingle Roof
Bloomfield Hills, MI
Roof Replacement
Lexington, MI
Shingle Roof Replacement
Birmingham, MI
New Roof Installation
Allenton, MISigns you need a new roof.
Don't wait until a small problem becomes a major expense. These are the warning signs we look for during every inspection.
Age over 20 years
Most asphalt shingle roofs last 20–25 years. If yours is approaching that age, it's worth a closer look before it starts to fail.
Curling or missing shingles
Shingles that curl, crack, or go missing leave your home vulnerable to water damage and leaks — and they rarely improve on their own.
Water stains or leaks
Water spots on ceilings or walls usually mean your roof is already failing. These are the warnings you don't ignore.
Sagging roof deck
A sagging roofline points to structural damage or trapped moisture in the deck — it needs professional attention now, not later.
Granules in the gutters
Excessive granule loss means your shingles are wearing out and losing the protective layer that keeps water off the deck.
Rising energy bills
Poor roof ventilation or failing insulation makes your HVAC work harder. Sometimes the roof is the reason the bills keep climbing.
Roofing materials we install.
From the architectural asphalt most Michigan homes need to metal, synthetic slate, and cedar — here's what we install and how long each one lasts.
Architectural Shingles
Most PopularThe default for Michigan homes — dimensional asphalt shingles from Owens Corning and GAF. Great looks, strong wind ratings, and the best overall value in roofing.
Designer & Luxury Shingles
Premium AsphaltThicker, multi-layer shingles that mimic slate and cedar shake — the high-end asphalt option when curb appeal is the priority.
Standing-Seam Metal
50+ Yr LifespanConcealed-fastener metal roofing that sheds snow, resists wind, and lasts decades. A premium upgrade that pays back in longevity.
Synthetic Slate & Shake
LifetimeThe look of natural slate or cedar at a fraction of the weight and maintenance — engineered polymer built to handle freeze-thaw.
Impact-Resistant (Class 4)
Hail-RatedUL 2218 Class 4 shingles that stand up to hail and may earn you an insurance discount — worth it in storm-prone areas.
Cedar Shake
Natural WoodAuthentic cedar for historic and high-end homes — timeless character for homeowners who want the real thing.
Asphalt, metal, or synthetic?
The materials we install most, side by side — so you can see where each one is the right call before we ever quote it.
Complete roofing services.
From a full tear-off to ventilation and storm work — we handle every part of the system that keeps water out of your house.
Complete Tear-Off & Replacement
Architectural & Designer Shingles
Metal & Synthetic Roofing
Roof Ventilation Systems
Storm Damage & Insurance
Flashing & Detail Work
Your roof, inspected by a dual-elite crew.
A free estimate, a detailed written estimate, and honest guidance on materials and warranties — with no high-pressure pitch.
Get My Free Estimate →How a roof replacement actually works.
Five steps from your first call to a finished roof and a clean yard. Most roofs wrap in one to three days.
Free Estimate & Quote
We inspect the roof inside and out, photograph the problem areas, and write a detailed, itemized estimate — no obligation.
Material Selection
Choose your shingle line, color, and any upgrades — with samples in hand and the real warranty options laid out.
Tear-Off & Deck Check
Old roof stripped to the deck, sheathing inspected and repaired, then ice-and-water shield and synthetic underlayment go down.
Installation
Starter strip, shingles, flashing, and ridge vent installed to manufacturer spec by our own crews — never day-labor.
Walkthrough & Cleanup
We magnet-sweep every nail, haul away all debris, and walk the finished roof with you before we leave the site.
42 years. One standard.
The kind of track record that only comes from doing it right, in the same communities, for a very long time.
“A roof is the one thing on your house you hope you never have to think about. That only happens when the layers you can't see — the deck, the shield, the flashing — were done right.”
Family-run since 1984, with 3,000+ Michigan roofs behind us and the dual manufacturer-elite credentials to back every warranty. We build roofs for the winters here, because we're here through them too.
Why homeowners choose us.
Dual manufacturer-elite credentials, a full-system install, and 42 years of doing it right in the same Michigan winters.
Dual Manufacturer-Elite
We're an Owens Corning Platinum Preferred Contractor and GAF Master Elite™ — a dual credential held by roughly the top 3% of roofers, and the reason we can offer the strongest warranties in the industry.
Full Tear-Off, Done Right
We strip to the deck and inspect the sheathing — never a layover that hides rot. Ice-and-water shield, synthetic underlayment, and spec nailing on every single job.
Proper Ventilation
Balanced intake and ridge-vent exhaust on every roof — the step most contractors skip, and the one that prevents ice dams and keeps your shingle warranty valid.
Storm & Insurance Expertise
Decades of storm-claim experience — we document the damage, meet the adjuster, and handle the insurance process right alongside the work.
42 Years in Michigan
Family-run since 1984, with 3,000+ roofs installed across Michigan. We know exactly what our winters do to a roof — and how to build one that outlasts them.
Strong Warranties & Financing
Manufacturer-backed system warranties plus our own workmanship guarantee, and flexible financing including 0% on qualifying projects.
Roof replacement FAQs.
Roofing across Michigan.
With offices in Port Huron and Troy, we serve homeowners throughout the region.
Clinton Township · Shelby Township · Macomb Township · Utica · Mount Clemens · New Baltimore
Ready for a roof that lasts?
A free estimate, a detailed written estimate, and honest guidance on materials and warranties — with no high-pressure pitch. We'll get on your roof and tell you exactly what it needs.